The Yellow Page Advertising directory provided by local phone companies is quickly being replaced by the Internet because of the rapid search capabilities inherent in the technology. An Internet user can usually find thousands of web pages regarding their desired subject within seconds of typing a word or phrase into the appropriate search box on the web. The challenge for companies is to ensure that their web site is found by the Internet user.
Facts about Internet Searches:
- To be “found” by internet users, current studies show that your site must appear within the first 3 pages of a relevant search – with page 1 being significantly more important than pages 2 or 3.
- Currently, Google commands almost 60% of all searches, Yahoo about 24% and MSN almost 12% - any other search engines either derive their search content from one of these or are not relevant in size.
Our goal is to have our client’s website listed on page 1 of the top internet search engines, so that they can benefit from the very low cost and targeted lead generation capability that internet technology offers. Although a page 1 position is possible without advertising, we have found that the lower cost, measurability and immediacy of sponsored ads is far more efficient.
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