Your contact details name telephone email repeat email address city state zip When do you need your finished logo? Business/Organization Information: What are the exact words and spelling you want in your logo?... and if different, the full name of your business or organization? What does your business or organization do? Current company bi-line or slogan you want to include: Value Proposition (what value(s) do you offer your customers)? Does your company have a formal Mission Statement (or feel free to write one now): If you have a website or plan to have a website please provide the web address (URL) Please give the names of any well-known businesses you admire in your field. and is there anything about your business that is unique or that you would like to feature? How will you be using your logo? (so we know which final file formats to provide) on website with commercial printer with office printer other don’t know Please tick 3 or 4 of the famous logos you like below (We do not make copies, but want to know what sort of designs you prefer.) Did you like the look of any logos you've seen? If yes, please provide website addresses (URLs) for us to review: What type of logo do you want? A Name Logo This is when the name stands on its own without a symbol. Often uses a unique treatment of type, It can have other elements built in to the design but in time becomes a typographic symbol. Great when the name expresses the business. no preference A Built-in Symbol Logo These logos rely on the name but also have graphic elements which are not separated by contrast with Symbol + Name logos. Combining the name and the graphic can make the logo more memorable and more meaningful. no preference A Typographic Symbol Logo Uses the initial letters of the business name to create a unique graphic symbol, but can include other elements. Monograms of one or more letters are Typographic Symbol logos. Used in conjunction with the name just like Symbol + Name logos. no preference Symbol + Name Logos What many people first think of - a symbol which is separate from the name. Best when one element dominates, as if both elements are too strong it can reduce memorability. Businesses sometimes focus more on one element as they grow. no preference If you want a symbol, where would you prefer to have it placed? no preference left right above as background incorporated ...and on a scale of 1-10 do you want an abstract or pictorial symbol? an abstract symbol a pictorial symbol no preference 1 2 3 4 5 6 7 8 9 10 Which group/s of people do you want your logo to reach? male aged: 0-10 10-20 20-30 30-40 40-50 50+ female aged: 0-10 10-20 20-30 30-40 40-50 50+ Does your company service business to business, business to customer (end users) or both? business to business business to customer (end users) both Please tick up to 4 of these letterforms to give us an idea of your preferences. Please choose up to 4 of these colors, any of which you would like to see in your logo - we can always adjust them later. purples blues turquoises greens yellows oranges reds pinks neutrals white black grays ... and do you prefer the colors to be any of the following? bright subtle bold light dark harmonious contrasting If your logo must be specific colors or on a background color please tell us below (please provide color reference numbers if you have them). Colors you would like us to avoid: And lastly, what words or images do you want people to associate with your logo? Please select from the words below to describe the image your new logo should project but also type any other words in the box above. local new professional forward thinking national established knowledgeable entrepreneurial global popular qualified independent well priced exclusive quality based proactive mid priced focused organized personal service top of the range comprehensive technical friendly contemporary futuristic casual individual traditional classical formal corporate relaxed subtle practical minimal dynamic bold luxurious ornate
